Our Story

Combining Japanese tradition with cutting edge technology

Oishii is a visionary farming company with a passion for fruit, using indoor vertical farming techniques to grow produce that is good for you and the planet.

Oishii’s Mission

Revolutionizing the agriculture industry

We are the world’s largest indoor vertical strawberry farm, striving to change the produce industry and raise the standard of fresh fruit in America.

Oishii was started with the goal of introducing Japanese fruit culture to the US. Traditionally in Japan, fresh, clean, delicious fruit means there is a special occasion to celebrate. The Omakase Berry, Koyo Berry, and the Rubī Tomato, have made this goal come to life. Through visionary innovation and new-wave techniques, we've reinvented the capabilities of traditional agriculture.

The name Omakase Berry comes from the traditional dining philosophy of Omakase, "I leave it up to you," where a diner entrusts a chef to serve them something great. The refreshing, bright Koyo Berry means “elated” in Japanese. It’s a smile with every bite. 

We ask you to leave it up to us to serve you a perfect berry, every time, all year round.

Explore our Farms

Hails from Japan, where attention to detail is a virtue. Our story begins in the foothills of the Japanese Alps.

Meet our CEO

Growing up in Japan, Hiroki Koga, Oishii Co-Founder and CEO, was dismayed when he landed in America and found that the industry values quantity over quality.

Inspired to share the Japanese fruit experience with the world, he brought Omakase Berry seeds from the Japanese Alps to New York, establishing the first indoor vertical strawberry farm in the U.S.A.

The Koyo Berry was next on the list, and then the surprisingly sweet Rubī Tomato. At Oishii, there’s a fruit for every kind of palate.

The Koyo Berry

A berry that will excite your appetite and open the door to a new world of flavor that brings nothing but smiles with every bite. 

The Omakase Berry

Chefs have long appreciated the exceptional flavor profile of the Omakase Berry, and now you can too.

How This Indoor Vertical Farm Makes Perfect Japanese Strawberries

Watch the Eater Feature