Everything a Strawberry Was Meant to Be.

Our farms in NJ are the new frontier of agriculture with first-of-its-kind indoor, environmentally-conscious vertical farming techniques. You can taste it in our fruit: a wonderful, exceptional sweetness unlike any other strawberry. 

Whether indulging in the Omakase Berry or the Koyo Berry, savor and enjoy Oishii to your heart's desire. There's nothing better. 

How to Handle our Berries

Handle with Care

Our berries are delicate, so treat them like a carton of eggs and never put anything heavy on top of them.

Keep It Steady, Keep it Level

Keep the tray flat, berry side up. Tipping and flipping can cause bruising. We want you to have the best experience possible!


For optimal freshness, refrigerate until ready to indulge. Rest berries for 10-15 minutes on the counter before serving.

How to Enjoy our Berries


Let your berries come to room temperature, allowing the aroma to envelop the room. (If enjoying later, store the berries in the fridge)


Take it all in. Let your senses run wild, from the bright, bold color to the incredible strawberry aroma.


Bite into the berry and savor a juicy burst of sweetness. Share with friends and experiment with recipes, pairings, and more.

Share on Social with #omakaseberry or #koyoberry

All Oishii Berries Are...

Vertically farmed
Perfectly ripe
Non-GMO Project Verified

Learn More

Revolutionizing the Agriculture Industry

We are the world's largest indoor vertical strawberry farm, striving to change the landscape of the fruit industry.

We grow unique Japanese varietals of strawberries with state-of-the-art technology utilizing recycled water, repurposed urban factories, and natural pollination techniques in our farms.

Our berries are 100% naturally grown, with no GMOs, sprays, or pesticides of any kind; (yes, not even organic pesticides).