Our Farms
We Use Indoor Vertical Farming to Grow the World’s Most Delicious Berries.
Rooted in Innovation
Combining Time-honored Growing Techniques with the Ingenuity of Vertical Farming.
Vertical farming, the new frontier of agriculture, grants us the freedom to grow fresh fruit year-round. Oishii brings technology and nature into harmony - soft rain, mild heat, warm light, and buzzing bees. We replicate the elements of a perfect day in Japan. You can taste it in every berry; a sweetness to remember.
We employ rigorous farming practices to ensure the plants are healthy, and our farms eliminate the need for all pesticides, making the most of the space at hand. Vertical farming is the new way forward, and Oishii is committed to sustainability and the future of food.
Introducing Amatelas Farm,
named after the mythical Japanese sun goddess, cultivating more berries than ever before.
Amatelas Farm
In 2024, we launched our largest, smartest farm yet.
Spanning more than 237,500 square feet in Phillipsburg, New Jersey, Amatelas is located adjacent to an expansive solar field, utilizing solar energy to help power operations and grow delicious fruit.
In addition, our new farm is outfitted with more growing levels, state-of-the-art robotics, and a multi-million-dollar water purification system, allowing us to recycle the majority of water we use in cultivation. It’s not just a glimpse at the future of agriculture; it’s here today.
Precision Farming
The Perfect Harmony of Technology and Nature
Robots play an essential role in our farms, analyzing 60 billion datapoints annually and helping harvest berries at peak ripeness. Our other machines monitor temperature, humidity, CO2, windspeed, and light to replicate the perfect growing conditions of Japan.
Nurtured Every Step of the Way
Our Propagation Lab
Our scientists employ groundbreaking propagation practices to ensure our plants are healthy. At our in-house propagation lab, we can multiply plant material, growing hundreds of seedlings that are transferred to our farms, where they can begin to flower and produce fruit.
Meet Our Farmers
Our farmers have honed their craft. They have a keen sense for the health of our plants, so fruit is plucked at peak ripeness and enjoyed fresh the same day.
Jerrell Colclough
Farm Operator
Mel Cathcart
Farm Team Leader
John Irvine
Farm Operations Manager
The Future of Fruits
Pure, vibrant, and incredibly sweet. This is Oishii. Now the taste of summer can be enjoyed all year long.
“We’ve worked hard to pioneer advanced technology that unlocks a substantially more efficient way to grow our unrivaled strawberries. Our largest farm yet pairs the next frontier of indoor farming innovation with the care and precision of centuries-old Japanese farming techniques. We can’t wait for more people to enjoy an endless strawberry season.”
— Hiroki Koga, Co-Founder & CEO